Movie Producer Start-Ups Should Not Forgo The Power of the Web

Not long ago, I met a really smart start-up entrepreneur over coffee. His project is called; "Get Lost" and I thought to myself after he told me the name that telling your customers to "get lost" may not be such a great marketing plan, but it turns out in his case it actually is. Perhaps this is similar to a travel agency where you only make money by sending your customers away, on vacation that is!

Aurelio Ocampo Jr., the entrepreneur I met, is now the director of the Webisode "Get Lost". What is a webisode? Well, it's simply a short online video usually in series or a part of a larger grouping of videos. Anyway, I'd say he has mastered the art. How so you ask? Well, let me explain what he is doing and why, and how he is gaining video views online as his firm gains friends and influences people. Indeed, there is also a rather important social aspect to all this too, he is helping people lose weight and prevent onset diabetes too.

As he explains it; "Our main objective is to find locations that take people of any physical condition away from inactive lifestyles and into more active lifestyles. One important aspect of the show is that we find these places through recommendations from locals. This being said, the show is not restricted to outdoor terrain since places like museums, botanical gardens, historical places and art locations can also be part of the exploration."

Now then, I'd like you to consider this for a moment because here is a filmmaking entrepreneur who has found a very viable niche that virtually no one else has tapped into. Best of all, it is working, and local advertisers are graciously participating, and why wouldn't they? Incidentally economic development associations, chambers of commerce, and many other local nonprofit groups are glad to get involved.

This also brings a substantial number of new viewers to see what's going on, and how their local area is being portrayed, as well as getting them off their butt and giving them an idea of where to go locally, while at the same time promoting their city to others in nearby areas, or even tourists who come and spend their dollars in that community.

Lastly, can you think of any better experience for a movie producer or director? This niche he has tapped into is virtually unlimited, and although it is not an easy road to hoe he's definitely made inroads and seems to have a perfect formula, all garnered through trial and error. And isn't that really what entrepreneurship and moviemaking is all about.

He is bringing ingenuity, innovation, and merging multimedia. This is the future. Indeed I'd like you to please consider all this as you search for your own profitable niche in multimedia entertainment while you harvest the power of the web.

How to Create Monsters

Imagine if police in a major city were to uncover a plot in which a serial killer was found to be planning to use the Internet to unleash a cult of followers who would also engage in serial killings. Imagine further, if police found as evidence an ice pick impaling a woman's eye.

Such a revelation would be enough to dominate the headlines at least for a couple days even in our sensationalist culture. It would unleash calls for limiting the use of weapons employed in the planned crimes. It would give rise to endless commentary and futile soul-searching by those who would ask how society failed the unfortunate individuals involved. And then all would fade into the background without resolution.

The above mentioned plot was not uncovered by police. It is, however, the plot of a new television series that premiers this January on Fox television. The 15-episode series called "The Following" has in its first show the image of an ice pick impaling a woman's eye. Apparently the show would have been even grislier had not the network itself stepped in and insisted that the program conform to certain "guidelines." The producers were asked to tone down a slit-throat scene.

"The Following" is not a particularly exceptional program; it is one among many such shows that producers hope will boost ratings. Not even the recent massacres seem to have hindered its release. For producers, it is blood and gore as usual.

Such a program should raise questions as to the higher purpose of the arts, what lessons are to be learned or what values are being imparted to the audiences. However, the media admit no high purpose to the arts they produce. They claim such programs are there to entertain or amuse. It's just entertainment. "The Following" is a thriller that must produce thrills. In a society where the sense of horror is dulled, programs must present ever more grisly scenes to produce its thrills. Media claim they are simply following the market.

Such groveling to base instincts is not the purpose of the arts. Art is used to express the spirit and beauty of a culture. Today, the arts, if they can be called such, are made to produce sensations and thrills. Arts should inspire and uplift. They now fascinate and degrade.

The object of the arts should be toward those sublime things that should serve to inspire society toward the good, true and beautiful. A culture turned towards the sublime uplifts those who would otherwise detain themselves with the purely ordinary and common. Art should draw individuals outside themselves in wonder, and so opposes the inward egoistic vices that drive people to disgrace. Such inspiration makes men capable of dedication, admiration and great feats.

Modern programming does the opposite. It serves to break down the barriers that separate men from the horrors of their basest acts and instincts. It encourages and glorifies the breaking of taboos, conventions and morals. Despite denials from the media, these programs do impart a wrong message and a macabre agenda that tends to the bad, the false and the ugly.

In the soul-searching over how America has become a land of violence, people ask how it is possible that society has produced individuals capable of such monstrous crimes. Part of the answer lies in the fact that television and media have become the how-to manuals of those who become monsters.

Future Holographic Projection Movies - Turn The World On Its Head, What Is a Good Ceiling For?

In the future, your living room will become a virtual-reality playground for multimedia entertainment. It will include holographic projection and spectral imaging. Why do I say this you ask? It's simple, because as the founder of a think tank, we spend quite a bit of time looking ahead into the future, and we are hardly alone. For instance, IBM has invested $5 billion over the next 5 to 10 years on holographic projection technology. If you doubt it is coming, believe me it is, and it's coming to a living room near you. Okay so let's talk about this shall we?

Now then, I know you are probably one of the hundreds of millions of Americans who now watches your TV and cable movies and DVDs on a large flat panel display. Consider if you will that 5 to 10 years ago those really didn't exist at a price point where the average American could even afford one. Today they are in nearly every home. It will be the same for holographic spectral imaging in the future. You might think this is all science fiction, but I guarantee you it is our future. Not only will it be used for living room entertainment, but also for simulation and training, and for education in our schools.

Okay so, this throws a huge loop in the world of filmmaking, it gets even crazier when you consider that much of the holographic projection will come from the ceiling, after all you can't put it on the floor without disrupting your furniture, and it will probably need to come from multiple points within your living room to make it work properly, and for you to get the full effect. This means your entertainment experience will fill the room, it might also cause couch potatoes to get a sore neck looking around at their new creative environment, and virtual-reality viewing.

Does this mean your living room will need to be rewired, that is to say you will need recessed holographic projection equipment in your ceiling? Yes, that might be required, or perhaps a set of mirrors can be mounted onto the ceiling to redirect the photons of light to create the images and the lifelike virtual-reality experience to allow you to suspend your belief system so you can enjoy the best entertainment system money can buy in the near future. Indeed if you'd like to discuss this at a much higher level you may shoot me an e-mail. Until then, I hope you will please consider all this and think on it.

Using Music in a Mission Trip Video

You have had a great experience on a mission trip, and now you are excited to tell people about it. If you went with your church youth group, you probably need to share the story of the trip with the congregation, especially since they most likely paid for much of it. And if they did not help with the trip, perhaps by letting them know about the experience, in the future they will want to help!

The two best ways to tell people about your mission or service experience are by telling them stories about it or by showing them a video with your pictures (You did take lots of pictures, right?) Since you have all of these pictures, and hopefully some video clips, you can combine them into an interesting and engaging video by making a movie set to music. What sort of music should you use in a mission trip presentation?

A fantastic music source is anything that you actually did on the trip. For instance, did your group work with kids in a VBS? Use video clips from that. Children singing are always cute (at least for a little bit). If you want to use professional "radio" quality songs, look for songs that have a message that is relevant to your trip. If you had a specific Bible verse used as a message for the trip, look for songs related to that passage. Or there are lots of songs about mission or service to use in your presentations. Another idea is to use recordings of worship songs familiar to your church's congregation members.

If you are using recorded songs, remember that you do not have to use the entire song! It is easy in any good video editing software, such as Apple's iMovie or Microsoft's Windows Movie Maker, to split up the song and use just the relevant verse or chorus if you want to do so. If you split a song, make sure you fade between the songs. Do pay attention to volume levels as well, particularly over segments with people talking.

Remember, the music sets the tone for the entire video. By using songs with different tempos, you can make the video into a journey that takes your audience or congregation with you through your experience. Using a slow, meditative song might put your audience to sleep, but using a passionate, emotional song could work well if you have lingering images of poverty, homelessness, or similar themes that you want the audience to respond to. Be careful when going for this effect to not slide into cheesiness though. Uptempo songs with a clear beat work well also if you want to put your audience in a good mood, sharing the fun and exciting parts of your journey. Again, a word of caution here: Make sure that the words are still understandable to the audience. If they can not understand what the lyrics are, they will not get the meaning you hope for them to receive.

Daniel Flucke is an MDiv student at Wartburg Theological Seminary with passion for effectively using technology in ministry. Visit www.danielflucke.com to learn more.

Dispelling The "Macs Are Bad For Video Editing" Myth

Some people believe that Macs are bad for video editing because they're way too expensive, and because PC's are more common. While these do have truth to them, it's important to put them into context.

Macs are going to more expensive, it's a fact. However, they're not two or three times more expensive. Depending on what model you get, (ignoring the outdated Mac Pros) there's going to be about a $200 - $800 difference between the two. While this may be a deciding factor to some people, I would by no means consider this as "way more expensive." With that extra money, you also get OSX, a great and stable OS along with Apple's great support. The added cost may be a downside, but it's ridiculous to completely disregard Macs for video editing because of $250 extra.

The major NLE's (Nonlinear Editors) run on Mac: Final Cut Pro X & 7, Adobe Premiere Pro (along with the whole Adobe Creative Suite) and Avid Media Composer. So, in terms of software, Macs are just as capable.

Hardware between Macs and PC's is almost identical in many cases. They have the same Intel Processors, 16GB's of RAM and almost identical graphics cards. Since the hardware between the two is so similar, Macs and PC's can both be equally powerful. While the Final Cut Pro X release is very controversial, (some people are calling it iMovie Pro) there still exists a selection of powerful, industry standard video editing applications that you can use. Not to mention the vast improvements Final Cut Pro X has undergone since its initial release.

With all the specific details aside, do what works best for you. If you're on a super tight budget and don't like Macs, then by all means don't buy one. However, Macs are powerful video editing machines capable of everything their PC counterparts are capable of. One advantage Macs have is iMove for beginners. It's far superior to Windows Movie Maker, and is extremely easy and fluid to use, giving beginners the ability to make good looking videos without much technical knowledge. For more advanced users, it really comes down to budget and personal preference; some people love Macs, others don't. Both Macs and PC's can be really great, or horrible for video editing, and it is my opinion that they are about even in the broad scheme of video editing. Whether you're a Mac person or a PC person, it's just incorrect to call the other side unfit for editing video, they're both great.

Conner Productions Video Effects specializes in making high quality video templates for Final Cut Pro X, to help beginner editors craft the perfect effect into their videos.

Take Advantage of Video Marketing

For the past few years, the cost of video production has significantly dropped. On the other hand, the video communication has grown on the internet. A brilliant video is the kind of video that will be able to convey the required information quickly, clearly and in an entertaining manner. As opposed to the more common print media, the use of video is easy as the video productions can be re-edited and updated easily to target a different audience. All these factors put together proves that use of video is now the best and cost effective media for any business communication.

However, even with all this advantages in support of video usage, one has to look for the best production company to make the business videos. The best production companies are the ones that ensure their clients take advantage of the reduced video production cost. The company should also ensure that the client benefits from the growing online community. Companies with vast experience in the market also offer the best production, as they know what exactly the audiences are looking for.

In the recent past, number of production companies has risen, and this has lead to everyone looking for the best company to handle their videos. A prominent company is the one that works with their clients at every production stage. They should also be able to offer advice to their clients on all the aspects associated with the video production. The advice should be based on issues like use of the video on social medias, creative approaches and the product placement. With all this looked, the clients can therefore sit back and relax while the production of the business video continues smoothly.

As video usage becomes popular, different clients require different video types. It is for this reason that the perfect company should not only deal with a specific video type but all the video formats. The company should be able to shoot any video format ranging from DV, 3D and high definition. This should all be done within the specified time to ensure the client's deadline is met.

Videos are not only for business, but almost everyone in the globe has some need for them. Many of the video production companies in the world and increasingly getting orders from different individuals ranging from sales promotion videos to TV commercials. They are those who want videos for the recent digital marketing within iPads and iPhones.

The reduced cost of producing videos in conjunction with the growing online community has created a lucrative advertising and communication media via videos. Thanks to the services offered by a video production company, makes it easy to reach online fraternity with customized videos matching the audience. Therefore, for those looking for the best means of advertising and communication online, video communication is the new trendy thing that everyone wants to see. Do not let your business remain back in the old media format but relocate to the new sensational media of video marketing.

Kris M. is an award-winning film/videomaker and photographer with over 10 years of experience serving clients in the film and photo industry. He graduated from New York University's Tisch School of the Arts with a BFA in Film & Television and officially started Kreative Mediaworks in 2003 as a small one man operation and has grown the company into a full service creative agency and video production firm. To know more, visit http://www.getkreative.com.

Remote Aerial Video

For aerial cinematography, think of the Helicam as a hybrid dolly and jib with an insane range of motion. Since the helicopter is not connected to the ground it can move the camera freely to any point in 3 dimensional space, providing some unique and often spectacular angles, movements and views. These aircraft are most often flown in what is commonly known as "line of sight" or LOS. For a larger, brightly colored helicopter, this range can be as much as 900 feet in the horizontal plane and 400 feet vertically when operated by a well experienced pilot. Why is the vertical distance less than the horizontal you might ask? Well this is primarily due to the policies of the FAA in the United States. It is in everyone's best interest if these unmanned aircraft do not try to occupy the same airspace, at the same time, as full size manned aircraft.

From a creative perspective, the potential of such a device quickly becomes apparent. The next question is usually one of image quality. Capturing photographs from a helicam is not a overly simple task for a competent pilot, but capturing smooth, stable film or video is an entirely different matter and requires the skill set of a true ninja/guru/master in several different arenas. This quickly explains why there is truly only a handful of companies that can consistently and reliably provide such a service. For these elite few, it is possible to provide very high quality imagery that is worthy of the big screen.

There are a variety of helicopter types and sizes used for HD aerial video and film-making. They can be powered by internal combustion engines, turbine engines and electric motors. Our personal experience has shown that turbine powered models, while smooth, are overly complex and not practical for daily use "in the trenches". Electric powered models are both smooth and quiet but have limited flight duration. Around 10 minutes flight time is typical for one set of lithium based batteries. Since aerial shots are typically short, this is usually not an issue and only a few moments are required to change batteries. Internal combustion powered models may be either methanol or gasoline powered.

Once again, our personal experience has been that opposed twin cylinder engines are much smoother than single cylinder types. We have been able to obtain smooth, vibration free video from such platforms that rivals our electric powered models. A side benefit of these platforms is the ability to be continuously available for up to one hour. These platforms are also larger than current electric powered aircraft and so, are more stable, particularly in moderate winds. (This is not just our opinion, it is the law. More specifically Newton's law).

For HD video, the practical benefit of gas power is being able to do multiple takes, land and idle, quickly confer and make changes in direction for a given shot, take off and immediately continue filming. Over the course of a day of filming this can be a huge time savings. For 35mm filming this is less important as the cameras can only carry film loads of up to 200 feet. Perhaps the greatest advantage of these super heavy lift rigs is the ability to carry ultra high definition cinema cameras and lenses like the Red Epic, Scarlet, Arri Alexa and Phantom high speed cameras.

Perhaps the greatest advantage of these super heavy lift rigs is the ability to carry ultra high definition cinema cameras and lenses such as the Red Epic, Scarlet, Arri Alexa and Phantom high speed cameras. Perfect Perspectives is an industry leading supplier of ultra smooth close range aerial footage from these cameras for the motion picture industry. Visit http://perfectperspectivesaerial.com for more info.